Wednesday, July 1, 2020

Selecting a Web Site Host - Creating an Online Business

You are most likely coming here as a follow up to my Part 2 of 5 article on creating an online business. I hope you found part (1) one and part (2) informative.

Today I'm going to talk about selecting a web site host. What is a web site host? Well that is where your finished web pages will reside so that when someone types in they will actually see your web page displayed on their screen. They will be actually pulling the web page up from your hosts, which is a company that will store a copy of your web page on their site. When you acquire the name for your website it will more than likely be through them.

Let's talk a minute about your web site name. I recommend that is be something that makes coincides with the type of product or service your visitor is looking for. It reaffirms them that they are at the right site for what they need. I hope that makes sense. Feel free to take a look at mine as an example of what I'm talking about.

Now back to the hosts. What do you want in a host? Well here a few things I look for:
  • Good track record with current users in regards to uptime.
  • Good Track record for customer support.
  • Reasonable pricing for the amount of bandwidth you get, (min 500GB)
  • 24 hour support
  • Step-by-step guidance if required
  • The ability to put a blog on your site is a plus
  • FREE domain name included with them doing all the setup work
  • Ability to have multiple email addresses
  • FREE advertising credits are another plus.
I think if you find the above items in a host you are off to a good start. The cost per year is currently under a $100.00 a year. My host is currently running year-end special for only $4.95 a month. There are good deals to be found. A great deal for new subscribers. The most important thing is that they practically no down time. You need you page to load fast when a customer wants to visit.

This is an important step to your success, because if people can't get to your site and get there quickly you are not going to make any money. You don't have to spend a lot of money, but you do not want to go with the most inexpensive host you can find. If you site comes up quickly, presents itself well and you take your potential customer to exactly what they are looking for you will have a much higher chance for success. We will talk more about the importance of having the right keyword, landing page and affiliate programs on your site. It took me awhile to understand how much of a impact these seemingly small things  can have on your conversion rate.

Well that's it for this time. 

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