Sunday, May 31, 2020

Ten Simple But Effective Ways to Get Your Articles Read

1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in.

2. Examine what information in being broadcast on tv, news and talk shows. That information is usually hot topics.

3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects to write about.

4. Survey your web site visitors or current customers. Ask them what type of articles they would like to see published on your web site or in your e-zine.

5. Regularly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles.

6. Check online bookstore's best sellers list. They're very good resources for finding winning topics and ideas to write about.

7. Use the time of year to come up with good topics. You could relate your content to the holiday, season, things that happen years ago during that time, etc.

8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.

9. Relate your article to a current fad that's going on in your specific industry. The topic is usually interesting to your target audience.

10. Make a file of visitor or customer questions you receive via e-mail or phone. Usually, others have the same questions, but never ask.


Ten Tips for Successful Ezine Advertising

When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs. 

The results? Not much. 

I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people? 

The answer, I discovered, is ezine advertising. 

Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so. 

And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience. 

There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach. 

Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue. 

As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk. 

But there are some tips for successful ezine advertising. Here they are: 

1. The first and most important rule is: "Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't.
 
But how do you track your ads? 

Then, when you get a reply with 'ezineA' in the subject field, you'll know which ezine it came from. 

For a URL, it's the same principle: 

However, if you're going to code your URLs, you'll need a good webstats program to track the coded URLs. Here's another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA
 
2. Target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested. 

Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at: 

3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in. 

4. Check to see how many ads are in the ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them. 

5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if it's the only one of its kind in that particular issue.
 
6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines. 

7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising. 

8. Email address Vs. URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It's also much easier to track your ads with an email address than a URL. 

9. Offer something free in your ad copy. It'll often tip the balance between a response and no response. 

10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.


Few Basic Rules Which Are Well Kept in Mind When Planning to Buy Office Furniture for Your Home Office

Office furniture – the term usually conjures up images desks, cubicles and chairs. We rarely think beyond it. But these days, there is more to it than a single functional unit. Today, your office furniture has to do more for you; it has to multi-task just like you do. Moreover, it has to accommodate your stationary, your rolodex as well as your technology infrastructure! 

Yes, now think of office furniture. Do you see something different? Thought you would! Now you have cubicles, chairs etc. and a desk with your laptop or PC, a printer, fax machine, headphones, phone(s), files, CDs, pictures, maybe even a coffee machine.  And it has to do this in style. So whether you are planning to buy office furniture for your home office, or a relatively bigger office where you are in charge of the d├ęcor, there are a few basic rules which are well kept in mind.

Identify the needs

The first thing to do when thinking of buying office furniture, is to keep work related requirements in mind. Do you use too many gadgets? Do you need a lot of space to store things? Do you doodle as you talk over the phone? These and many such questions will give you a good idea about how ‘functional’ your furniture needs to be.

All about logistics

Ask yourself logistical questions - How many employees do you have? Do you work from a home office or do you have a separate office space? How many hours do you plan to spend at work? Are you spending too much time sitting down? This will help you decide exactly what you need to spend on and what you can hold back on.

Create a list

Before buying furniture, make a list of what all you plan to buy and compare it with your needs. Further divide the list into “must have” and “nice to have” categories. This will save you a lot of trouble when you are picking things up and will let you stick to your core needs.

Stick to your budget

Identify a ceiling budget for your furniture shopping spree right at the onset. Else you may end up overshooting just because you had to have that overpriced and classy desk chair. 

Functionality or style?

It is usually wise to purchase furniture which is more functional rather than just stylish. But this would largely depend on the reason for the purchase, and for what type of business you are purchasing it. If you need chairs for the reception area of your employer, you might want to invest in stylish furniture. However, if it is for your home business, you might reconsider doing that. But if you get both style and function, which is not so rare these days, go for it!

Purchasing the work desk

The work desk is by far the most important piece of furniture you shall purchase. And because you are going to be using it so often, it is well worth investing a little extra so as to purchase a nice, sturdy functional and comfortable work desk. Make sure the surfaces of the work desk are non-staining thought. 

Storage areas and wall units

Every office needs storage space. Make sure you purchase storage cabinets and units can be installed nearby the desk and well within reach.  Also, make sure that they are sturdy and strong. Storage spaces are usually the first to fall apart from wear and tear caused by frequent opening and closing of the units.

Renting office furniture

Many big and small businesses consider renting furniture for their office space. This may not be the best option if you are planning to stay at the same place for the long haul. However, it is a great option for businesses which need to be mobile as it saves you heavy investments.

Health and safety

Whether you are purchasing furniture for yourself or your employees think about the ergonomics of your investments. Investing in good furniture is always profitable in the long run. You do not want to purchase a bad chair and have your employees stay at home because they developed a backache, do you? And nor do want to expose yourself to fatigue, eye strain, headaches etc. Buy furniture that is people friendly and made especially for work areas.

Furniture too has personality

All said and done, the most important thing to remember is to invest in furniture that goes with your personality. Yes, you want something functional, and comfortable, and within budget. But who says you cannot find the perfect style too? The style of the furniture you choose should compliment your personality. This is the furniture you will use day and in day out, 5 days a week more than 8-9 hours a day. You do not want to be stuck with something that is functional but will simply not inspire you to work!


Ten Easy-to-follow Steps That Will Help Your Home-based Business Become a Success

The failure or success of a business often relies on the most fundamental operations-the ones that often get overlooked as a tipping point process in the daily business cycle. Fortunately, one of the leading business sites, AllBusiness.com, offers advice and solutions that help businesses succeed. These 10 easy-to-follow steps will help your home-based business become a success.

1. Plan ahead. Take the time to make plans for every eventuality that may arise. From natural disasters to unexpected financial problems, you will need a plan that you can readily access to get you through a difficult time.

2. Put money aside. Don't begin your business with delusions of overnight success. You'll need funds to tide you over while your business grows. Put some money aside to tide you over until you do start earning revenue.

3. Organize your time. Being a responsible business owner means managing your time wisely. Initially you will need to spend extra time making your vision a reality.

4. Organize your space. You can't run a business effectively if you are wasting time looking for an important receipt under reams of loose paper. Take time to organize your home office and make sure you can function efficiently.

5. Stay focused. Family responsibilities, chores, TV and the warmth of your own bed can all distract you from the task at hand. Remove as many distractions as you can from your home office and stay focused.

6. Figure out tax laws now, before it is too late. Do your research now so you will be prepared come tax time.

7. Advertise. You can't afford to wait for your customers to come to you-you need to go out and get them. Advertising is an investment, and spending money now to market your business effectively can pay big dividends.

8. Get the proper equipment. Office equipment is an extra expense, but you need the hardware to run your business correctly. To compare features and prices, check out the Business Products comparison engine at AllBusiness.com.

9. Cover your assets. Don't wait for a natural disaster to destroy your entire inventory-now is the time to purchase the insurance you need.

10. Don't get discouraged. Success does not come overnight. It will require dedication, hard work and a lot of extra effort to make it a reality. This is your dream; do all you can to keep it alive.


The Ten Steps for Setting Up Your Home Business for Success

Setting up a home based business doesn't have to be intimidating, expensive or time consuming. When you decide to make your living working from home, you simply need to go through a basic set up process to ensure you are ready. 

Here are the steps for setting up your home business for success: 

1. Attitude 
  • The key to your business success is your attitude. 
  • Treat your business like a business. 
This is critical whether you are working part-time or full-time. For example, the mom who works from home around her family. She always puts her family first, at the same time developing her business. She says, "I may work part-time, but I have a full-time attitude." To put another way, "Have a hobby attitude, get a hobby income, have a business attitude get a business income." 

You can be successful working part-time and you can be successful working full-time but it is unlikely that you will be successful just working in your "spare time". 

2. Describe Your Business 

Be able to describe your business concisely; a powerful one or two sentence description that someone can repeat in describing your business to others. 

A unique and memorable tag line can also be invaluable for promoting your business. This is often referred to as your "elevator pitch" or "audio logo". Think about it, if you ask someone about their business and they describe it as "a errr, well, I kind of take care of, you know, well in as much as..." would you be impressed? Would you think that you should really hire that person? It's much better to be able to speak briefly, confidently and memorably about your business and what makes it unique. 

3. Know Your Product or Service 

Once you have chosen the product or service to sell you need to know your product intimately. If you are selling e-books for example, then know the content and its value. If you are selling software then use it and know it "inside out". 

You will develop a reputation of providing quality information and because of your product knowledge, you can become the preferred supplier. 

If it is not practical to use certain products (for example a woman may choose to sell man's shoes or vice versa) then you won't be using the product, however you can still know the benefits and features of the product intimately. 

4. Get a Domain Name 

Welcome to the twenty first century, you need a domain name for your business! You'll need an account with a reputable hosting company who will provide a "space" on the web for your domain name and site. The fees can be as low as $4.95 per month and go up from there. If you do not have any knowledge of HTML there are hosting companies that provide "site builder" software via the web. This can be a great option but be sure you like the application before you plunk down your money as you will probably be using it a lot! 

5. Email 

Once you have your own domain you will have one or more email accounts for that domain. This can assist in the promotion of your business and promotes a more professional business image. 

Using email smartly can help you in the task of organizing your business communications. For example, sales can arrive via sales@your-company.com, support and help requests via support@your-company.com and so on. 

By setting up some basic rules in Outlook or other email program you can have the mail conveniently sorted into folders for you as soon as it arrives. 

6. Payment Processing 

You will probably need a way to process credit cards. You could use services such as:
  • PayPal https://www.paypal.com 
  • StormPay http://www.stormpay.com 
  • 2Checkout http://www.2checkout.com 
  • Clickbank http://www.clickbank.com 
Paypal now has a Pro level of service that includes a virtual terminal, helping to keep the costs low. Once your business picks up you may need to look into your own merchant account for credit card transactions but any of the sites listed will certainly get you started and may be all you need for the life of your business. 

7. Computer Protection 

Your computer is the lifeline to your business dealings and must be protected including the data that is stored. You will need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer. 

Some suggestions are: 
A good all-round selection is one of the Norton products as they are kept up to date and have many if not all the features mentioned. 

8. Working Environment 

Getting organized is highly important, to ensure that you complete projects on time but also pay your bills on time and even bill your clients on time! 

Having a working environment that help rather than hinders you work is also highly important. It can be tough but you need to establish a definite workspace for both yourself and any other people that are around.
  • A space that you can call your own, free from distractions for your scheduled time. 
  • A comfortable chair and organized desk. 
  • Stationery supplies as required. 
  • Ensure you have a good computer monitor if you will be staring at it for long periods of time. 
  • Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame. 
9. Administration 

Use good record keeping practices... please! 

You may need to consult a tax advisor who can let you know about the best way to set up your financial records and what records need to be kept. Your advisor can recommend record keeping systems and software may simplify this aspect of your business. 

Additionally you can obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate account. Many banks now offer free checking for small business so do your research in to the options available to you. 

Keep track of your various logins, usernames and passwords. This can be quite a big deal once your have a number of business resources online. 

There are other useful tools for this also from a simple paper notebook to free and commercial password keepers. One popular solution is PasswordSafe.com. They provide a free web based service for storing username / passwords so you can access them from anywhere with an internet connection. They've been around since 1998 so the service is both trustworthy and reliable. 

10. Schedule 

Develop a schedule that works for you, your family and your business. When you mark off a block of time for work, then use that time for work. Equally important is to schedule time for your other commitments - family time, self-education (reading, listening and viewing), "health time" (exercise, cooking and eating), and leisure time. During these other times don't work. Remember, one of the reasons to work from home is to spend more time with your family and you don't want your working at home time to consume your family time. 

You are working for yourself and your schedule (by your choice) is your "boss". When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you. 

In a family environment you may need to negotiate with your family and have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule. 

These are the ten basics of working at home. Some of these items may change a little depending on the type of business you choose but in essence, this is it. A home based business can be the most fun, most rewarding experience of your adult life as long as you realize there are a few simple rules to keeping everything on track along the way.


Ten Good Reasons Why You Should Become a Virtual Assistant

First of all, what is a virtual assistant (VA)? I like to explain it as a word processor gone wild. A VA is someone who works with clients, providing them with top quality support services without having to be physically present at a clients office. VA services are becoming more and more popular thanks to today’s technology such as email, the Internet, online instant messaging, fax, phone, and overnight delivery. Gone are the days of offices needing their support staff in the same building. 

If you have a secretarial background or other support staff expertise and a love for computers and all the technology it offers, then here are ten very good reasons why you should start your own VA business this year. 

1. Make An Income You Can Live On

It was reported by virtual assistant trade organizations that the average full-time VA working in the US would gross about $39,452 annually. Now that isn’t a bad income! That is the type of money you can live on, even if you are a single mom. 

2. The Need For VA’s Is Only Going To Get Greater

According to the George Washington University forecast of emerging technology, Virtual Assisting will become a  $130 Billion Industry by 2008. Thanks to our growing technology, and the fact that it’s easier to just source out work to a VA due to the fact that a business doesn’t have to pay for any benefits when they out-source, this type of service will only get bigger and more in demand. 

3. Are you feeling unfulfilled, unchallenged, and unmotivated?  Is your current corporate job beginning to feel like a real drag?

Are you dreading getting dressed up, driving your commute to work, and working with a boss who is ungrateful and unappreciative? Do you love some parts of your job and despise other parts and wish you could do the parts you love more? Then becoming a VA might be something you need to look into. 

4. Want to continue your professional working life without having to leave home? 

Want the flexibility to work from home and have a better balance between work and life? 

Maybe you’re thinking of having kids, or have had your first baby. You so want to continue your career, but you also want to spend more time with your children. Take a good hard look at the world of a VA. This type of home business will continue to give you the satisfaction of a career, while also offering you the ability to be there for your kids doctor appointments, their first step, school field trips, and running them around to after school events. 

5. Gain the ability to work with people you want to work with. 

Do you tend to click with certain types of people more than others? With a VA business, you can decide who you want your clients to be. Authors, salespeople, consultants, coaches, executives, entrepreneurs, and small business owners are just a few of the types of people you could work with. 

6. The ability to do more than just one thing.

Looking for a little variety in your business? Don’t want to get stuck doing the same thing over and over again? Here is a list of just some of the things you can do as a VA. 
  • Administration
  • Writing services (technical or creative)
  • Business/employee communications
  • Proofreading and editing, research (online or traditional)
  • Word-processing
  • Spreadsheets
  • Data entry
  • Database management
  • Message management
  • Scheduling
  • Bill paying
  • Simple website design
  • Newsletter distribution
  • Bulk mailing
  • Reminder services
  • Event planning
  • Special projects
  • Concierge services
  • Secretarial services
  • Research
  • Data processing/data management
  • Desktop publishing
  • Transcription services
  • Mail and email services
  • Telephone/fax services
  • Internet services
  • Bookkeeping
  • Purchasing services
  • Writing/editing services
  • Marketing services
  • Personal services
  • Santa letters
  • Proposal Writer
7. The ability to Niche yourself. 

Choose just a few of the ideas above and take it one step further. Niche yourself. You might already possess knowledge in a certain area. You can contact those businesses you are already familiar with and work with them. Maybe in the past you had worked as support staff for a marketing company. If marketing is your thing, you can let businesses know that you can not only be their VA and take care of all their typing and database applications, but that you can also use your expertise to help them market their business. 

8. Use the equipment you already have.

If you’re reading this article, then there’s a good chance you already have a computer, a printer, and fax capabilities. Why not start putting that equipment to good use and make some money? 

9. The choice between working full-time or part-time. 

Maybe you don’t want to work full time, but you need to do something to call your own. That’s great! You’ll be your own boss; you can decide how much or how little you want to work. 

10. Being able to say you love the way you make money. 

If just the thought of working with your computer and current technology makes you giddy, why not make money doing something you love? Grab hold of the opportunity to make as much money as you’d like and the ability to work from your home.  You have the opportunity to decide who you want to work with, the type of work you want to do or not do, and your niche area. 


How to Easily Earn From $100 to Thousands Per Day From a Home Business Online?

It's possible to start a home business online with very little outlay and you can easily earn from $100 to thousands per day.

1. You want to escape the rat race. You'd rather spend the 2 hours you waste every day with your family, or on a hobby. Running your own business online you can stop the commute, and you can feel good because you are helping to cut pollution too. 

2 You can work part time building your new home business online until you see it taking off. You aren't giving up your bill paying regular job to jump in without any income. 

3 It's possible to start a home business online with very little outlay. Webhosting is cheaper than a bricks and mortar shopfront. You already have the pc to access the net, it can start working for it's keep. 

4 You can choose your own hours. If you have an appointment to keep in the morning, start your online work in the afternoon. No one can tell you "you can't have that week off in August, Bill got in first" 

5 If you work harder you can benefit directly, you put more hours in and your online business makes more profit, your wages go up. Your salary isn't fixed by someone elses view of what you're worth. 

6 A lot of online business tasks can be automated, using readily available tools. Emails can be automatically sent by autoresponders, even regularly asked questions can be sorted and answered by software. 

7 A website works 24 hours a day without complaining. Even if you're on holiday your online business website can be working online for you bringing in money. 

8 Your online business can be as far reaching as you want, it can offer something for your local community. It can equally sell to people around the world, without penalty. It doesn't cost any extra to send an email to Australia, or for your website to be used to make a purchase by someone in Europe. 

9 Starting a home business online means you have a continuously growing market as more and more people come online everyday. 

10 It's dress down day everyday. You can work in your pyjamas if you want, nobody's going to stop you in your own home. No more suits and ties unless you want to wear them, but that's your choice.


The Ten Most Common Reasons Why You Should Consider Starting a Home Based Business and the Benefits for Each Reason

Home Based Business's are spreading across North America and have become widely recognized as one of the most desirable business's to start for several reasons.

Just think for a minute what it would be like to work from home and never have to worry about waiting in grid lock traffic or to answer to your boss's demands.

Wouldn't that be great?

In todays fast paced world a little extra income doesn't hurt in order for the average guy or gal to get ahead in life so they can enjoy the little extra's life has to offer that there current job doesn't allow them to do.

I know from experience because that's what made me take the neccessary action steps required in order for me to enjoy the quality of life I wanted to live and provide for my family.

But, the problem that usually occurs is people need to be motivated by something or inspired in order to take action.

Well, the purpose of this article is to do exactly that, inspire you.

I'm going to cover with you the 10 main reasons why you should consider starting your known 'Home Based Business' and the benefits behind each of them.

I guarantee once you read through them you'll agree that a 'Home Based Business' might be worth considering.

With that said, let's go to reason #1.

Reason #1 Be your own Boss

Ever dream of being your own Boss?

Well starting a 'Home Based Business' is a step in the right direction and the best part is, you'll never have to answer to anyone else's orders, just your own.

Reason #2 Work when you want to

This is probably one of the best reasons in my book for starting a 'Home Based Business' simply because you get to set your own schedule for what hours You want to work.

This is especially beneficial for stay at home moms who have children to tend to and need some flexibility in there work schedules.

Reason #3 Freedom to do what you want when you want

How's that for a reason to get started. By being your own boss and being able to schedule your own work hours you NOW have the freedom to do what you want when you want to with whom you want at anytime.

It's a great feeling to be in control of your own life and do what you want when you want.

Reason #4 No more worrying about job security

By having you own 'Home Based Business' you never have to worry about receiving a pink slip from your boss or a "SORRY", but the company has to cut back on its employee's and You happen to be one of the one's who has to go.

Reason #5 It doesn't interfere with your current "J.O.B."

That's right, you don't have to quit your current J.O.B. in order to get started. You can start on a part-time basis until your able to replace your current income with the income you generate from your business.

Remember, you get to set your own hours for when you want to work your business.

Reason #6 It will make you a more confident person

By setting out and starting your own business it'll make you a more confident person because it takes alot of confidence to start something you have no idea what the outcome might be and the risks involved, whether there financial or personal.

Reason #7 It builds a sense of pride

Wouldn't it be great to be able to tell your friends and family or just somebody you meet that you're an entrepreneur and you run and operate your own successful 'Home Based Business'.

Pride also works as a motivator because the more successful you get the harder you'll want to work in order to achieve the goals you have set for your business.

Reason #8 It's all for the MONEY

MONEY is a pretty obvious reason for starting a 'Home Based Business' because Why would you otherwise start a business if you weren't planning on making any MONEY.

It also builds a sense of security for your way of life and the things you enjoy doing because the facts are... nothing for FREE. Everything has a price.

Reason #9 You get great Tax benefits

You heard right, you get Tax benefits with running your own 'Home Based Business' because now you're entitled to home business tax deductions.

This is a category in it's own and getting a good CPA who has experience with home based business tax returns will be essential in order for you to maximize your return for the year.

Reason #10 Wouldn't it be great to retire early

If your business turns out to be a SUCCESS and you invest and put your money to work for you, wouldn't it be great to retire early and do the things you've always dreamed of doing, but never had the time or money to do so.

There you have it, "10 POWERFUL Reasons Why You're Crazy NOT To Start A... Home Based Business In 2005".

Now, if those 10 reasons don't get you excited about starting a 'Home Based Business' then I have failed to inspire you.

If you need to read through them again, do so now.

These are the very reasons I contiplated before starting my home based business and in my mind are the most common.

Write down for yourself why You would want to start a 'Home Based Business', I bet you'll come up with several of the reasons I've listed above.

With that said, there's one more thing I want to mention and that is if you are seriously thinking about starting a 'Home Based Business', whether it be online or offline, make sure you put together a 'Step-By-Step' business plan on the actions you must take and make sure you start a business you enjoy doing.


Ten Questions You Need Answered to Help You Create an Effective Web Site Without Breaking the Bank

Assuming you already have a fairly good idea of what you want on your web site and will more than likely be writing your own copy or having it written for you, here are 10 questions you need answered to help you create an effective web site without breaking the bank or delaying your plans. 

1. Price by project or by the hour?  Accepting an hourly rate agreement gives you little control over costs unless you put a spending cap into effect.  If you have to exercise the spending cap, what if your site is only partially complete?  Inevitably, you will have to dish out more dough to get it finished and this is a strain you want to avoid as you start your new business.

2. Once the site is complete who will maintain it?  If the developer offers this service, what are the costs and turn-around time?  If you'd rather assume modification control, do they offer access to and training on editing software?

3. What is the expected completion date for the site?  You want to be in a position to plan ahead for the launch.  Having this information will allow you to organize your marketing efforts and prioritize all other plans that tie in to "going live".

4. What is the payment structure?  Do they want all of the money up front?  Half now, half upon completion?  Make sure you hold back partial payment until your site is complete and you are fully satisfied with the results.

5. Will your designer submit your site to the search engines or will this be your responsibility?  If this is your responsibility, do your homework to ensure you cover all the steps. (Keywords and META tags must be done prior to submission.)

6. Who will be responsible for search engine optimization? This is usually an add-on service, so find out if your developer includes it with site development, offers it at an additional cost, or if you will have to contract it out to a third party.

7. Who will hold the master key to your site? Make sure you do! Don't leave this critical component of your business and marketing strategy in the control of a third party.  Get all passwords and access to all data.

8. Will your developer teach you how to read your web logs/stats so you can understand the how, what, where and why of your visitors? 

9. Has the developer designed other sites for your niche market?

10. Has the web designer provided a portfolio, testimonials or references from others in your niche market?  Have you verified the references?

A web site is a major component of your marketing strategy and business success. Do your due diligence in selecting a web developer and don't hesitate to ask as many questions as it takes to fully understand both your and your developer's role in the process.


Ten Home-based Business or Freelance Job Ideas That Will Allow for a Flexible Schedule

Work at home moms make up a significant portion of home-based business owners and work at home freelance professionals.  While there are a lot of perks that come with working at home, the appeal for mothers is often that they’ll be able to spend more time with their children.  Keeping that in mind, here is a list of ten home-based business or freelance job ideas that will allow for a flexible schedule that can be worked around family time.

Freelance Writing

Work at home moms can find numerous opportunities for freelance writers, both online and off.  Because writing can generally be done at any time, it would be ideal for work at home moms who might only have time to work during occasions where their children are in school or napping.  A good resource for moms interested in finding freelance writing clients is www.WritersMarket.com.

Blogging

Similar to other writing fields, blogging can be done at almost any time of day.  Most blog networks that hire freelancers have posting requirements on a daily, weekly, or monthly schedule, but the time of day that you post is completely adaptable to your own schedule.

eBay

Starting an eBay business is a great option for work at home moms, because most products will sell on a 24-hour basis online without too much supervision.  To make an eBay business even more ideal, drop shipping would remove the necessity of storing and managing inventory and making regular post office runs when you would rather spend time with your family.

Child Care

Work at home moms would be ideal for the child care field. If there’s a need in your community, some options would be setting up a home-based day care center or even an after school program for older kids. Depending on where you live, you might need special certifications or licenses, but you would have the added perk of having other children around for your own to play with and socialize with.

Graphic or Web Design

Most design work can be run as an online-only business, meaning you wouldn’t always have to run out to a client’s location for meetings. As long as you regularly answer your email throughout the day, you can concentrate your actual design work during quiet times when the kids are otherwise occupied, or even handle the design work during the evenings.

Tutoring or Lessons

Having students come to your home for tutoring sessions with their schoolwork, or even music lessons, can be easily adapted to fit your family’s typical schedule, such as your child’s nap time, or on weekends when someone else might be around to look after your kids.

Arts and Crafts

If you have any artistic ability, an arts or crafts-related business can be ideal for a work at home mom.  You can design jewelry, paint, make candles, or just about any craft you can think of. There is definite potential as you can work on your craft during quiet times or in the evenings, and sell your crafts or art at shows on the weekends. Or, you can sell your products anytime with an online store that will work for you 24-7.

e-Consulting

Similarly to how you can do design work almost entirely online, you can do the same for various forms of consulting if you have the proper training.  For instance, you can consult on Web content, do marketing or SEO consulting for website owners, or adapt any kind of expertise into your very own e-consulting firm. Research – Individuals and companies in just about every field have a need for someone to conduct research for them.  You can do anything from genealogy research to market research by conducting surveys right from the Web.

Selling Information

Information is still a hot commodity, and these days almost anyone can set up a website.  If you create a basic site, you can sell anything from ebooks to podcasts to databases of industry contacts or job listings.  The possibilities are endless.


Ten Tips to Write Ad Copy Like the Pros and Explode Your Response Rates

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.  

Get a boatload of FREE proven headlines, articles, ad copy, viral marketing materials, FREE software, and a home business where YOU keep 100% of the profits!  www.freesoftware4life.com


Ten Effective Copy Writing Strategies

Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.

Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad. Use the two step method. Request the reader visit your site for free information or email an auto responder address for more details where you will respond with longer ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to. 

Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech EBooks on Java-Scripting in a Romance Writers Newsletter.

4. Target several appropriate publications. Subscribe to the publications and study their classified ads for several editions before placing your ads. Practice writing adverts following their basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why? You want to pull in as many interested readers as possible in order to make sales.

6. Change your ad copy if it's not working. If people read the same old ad copy in the publication every month they will get bored and probably ignore your copy. It's human nature to do this. Freshen up your copy with new headlines, different lengths, new wording, power words, appropriate humor, details, interesting facts, testimonials.

7. Key your ads to find out which ones are working. Or simply have several email addresses or auto responders and calculate which email address receives the most response to your ads.

8. Keep records of everyone who responds to your ads. Follow up with appropriate messages about your product. Of course give them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad writing skills before placing paid ads in publications online. Study how other marketers at these sites write their ads. Respond to their ads to see how they further market their product. Don't forget to set up a free email account especially to handle your request.

10. Study offline publications. And, advertisements you receive by snail-mail to see how they put it all together. This will help to build your ad writing skills and confidence in your copy writing abilities.

80% of All Advertising Is Wasted Due To This Common Mistake

You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.

It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.

Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.

The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.

So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will. 

Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines. 
  1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency
  2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad
  3. Your headline should scream how you might offer something that is unique or at least interesting
  4. Your headline should point to something very specific for the reader – use facts and how to’s
Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on.

Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on.

Attention Getting Power Words for Your Headlines

Look at powerful headlines and you will see that many contain one or more of the following words that sell.

Discover Easy Free New Proven Save Results Introducing
At Last Guarantee Bargain Easy Quick Sale Why How To
Just Arrived Now Announcing

Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above.


Nine Reasons to Consider Another Using Joint Ventures to Sell on eBay

eBay is THE most popular home business in the USA, but it's not without its problems. Many have tried to succeed but have failed due to confusion over what products to sell, giant numbers of competitors, copy and picture theft from other sellers and eBay and Paypal that eat into profits.

One way to avoid this swamp, though, is to do a Joint Venture with established eBay sellers. This allows a JV partner to build her own mailing list and sell products off eBay. 

There are multiple advantages to this way of doing business on eBay:

1. The biggest uncertainty for would-be eBay sellers is what products to sell. Sometimes vendors risk large sums of money on untried products, only to lose their investment, become sour and give up. With a Joint Venture there is no risk except for a few hours of time.

2. Since there are no auctions listed on eBay, no one can  steal copy or pictures from JV sellers - because there is nothing to copy. In effect, we become invisible - no one even knows we exist and this hidden aspect has many advantages.

3. eBay JVs are usually done with a digital product that can be instantly downloaded.  This is great for any entrepreneur because inexpensive autoresponders mean that her entire business is handled via autopilot. Contrast this with the usual way of doing business on eBay which involves mailing dozens, hundreds or even thousands of boxes.

4. eBay and Paypal have lots of rules. It's easy to break some unwittingly, and even the most honest seller does so from time to time. A JV merchant isn't answerable to eBay, however, but only to her customers.

5. A JV seller never directly lists on eBay, thus avoiding eBay and Paypal fees. 

6. Successful Powersellers have large numbers of customers and there are lots of administrative details involved. Implementing a sales system can cost time and money because without attention to detail packages won't be mailed in a timely fashion, payments won't be accurate, items will be sent to the wrong buyers, and so on. A JV partner eliminates all of that because all transactions can be funneled through a hands-off system. 

7. eBay selling lives or dies through the 'feedback' system. Negative feedback can kill sales instantly and lack of feedback causes buyers to hesitite and choose other sellers. Feedback is totally irrelevant to a Joint Venture seller because she is using the reputation of carefully chosen other sellers. She knows in advance that their feedback is high quality or she doesn't do deals with them.

8. Inexperienced sellers sometimes drag wiser merchants into price wars. In a panic over sales, they foolishly slash prices, beginning a chain reaction that results in bare bones bids that allow no one to make any money. A Joint Venture seller floats serenely above such hiccups in the marketplace.

9. Best of all, a JV seller doesn't settle for a one time sale. She concentrates her efforts on a mailing list of happy customers that she can sell to again and again and again. In this way, not only is she ensuring repeate profits, but she gets paid for creating this list, rather than having to pay someone else for names. 

With its 147,000,000 registered users, eBay is the best source of targeted, Net-savvy buyers on the web. By putting together Joint Venture deals with established sellers, anyone can add large numbers of qualified buyers to their database efficiently and inexpensively.


Long-term Breast Feeding Benefits

Breast Feeding Benefits 1

Breast feeding is the single most important thing you can do to protect your baby and help to promote good health.  Best of all, breast feeding is free.

Breast Feeding Benefits 2

Breast feeding can also help you to keep your medical bills down.  Babies that are fed with formula get sicker more often and more seriously than babies that are breast fed  They also have more ear infections, respiratory infections, and other problems. 

Breast Feeding Benefits 3

When a baby is breast fed, the antibodies pass on from the mother to the baby,  helping to protect against illness and allergies.  As the baby's system matures, his body will begin to  make it's own antibodies, and he'll be more equipped to handle sensitivities of food.

Breast Feeding Benefits 4

Sucking on the breast will also help with the development or jaw alignment and the development of the cheekbone.  For this very reason, there is less of the need for costly orthodontic work when the  child gets older.

Breast Feeding Benefits 5

Breast milk is always ready, always available, convenient, and always the right temperature for feeding.  Plus, it contains all of the vitamins and minerals your growing baby needs, saving you a  lot of money. 

Breast Feeding Benefits 6

Breast feeding also offers many benefits for the mom as well.  The baby sucking at the breast will cause contractions right after birth, leading to less  bleeding for the mom, and helping her uterus to it's shape before pregnancy much faster. 

Breast Feeding Benefits 7

Breast feeding will also burn calories, so a mom can lose weight much faster than if she fed her baby with a bottle. 

Breast Feeding Benefits 8

Breast feeding will also create a special bond with the mother and the baby - which is one thing formula simpy cannot do.

Long term Breast Feeding Benefits

The important long term benefits of breast feeding include reduced risk of asthma, allergies, obesity, and some forms of childhood cancer.  The more that  scientists continue to learn, the better breast  milk looks. 

In addition to making your baby healthier, breast feeding may also make him smarter.  Many studies have proved that breast fed babies tend to be more smarter than babies who were fed with formula or other methods.  Breast feeding does help with nutrients and the support of brain growth, which is something every mother should think about.

The benefits for the nursing mom are just as good as they are for the baby.  The hormones that are released during breast feeding will curb blood loss post delivery and help to shrink the uterus back to it's normal size. 

Long term, the breast feeding mom will have a lower risk for premenopausal breast cancer, which is the kind that strikes before the age of 50.  The benefits will begin to show with  three to six months of breast feeding and increase the longer that breast feeding continues.


How to Get Your Home-based Business Off to the Best Start?

So, you've decided to start a home based business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your home based business.

Now that you've decided to start your business, you might be wondering "How can I get it off to the strongest possible start?" These seven tips will help:

1) Set up a separate working space in your home. It doesn't matter if this is a small bedroom, one part of the garage, or a corner of the living room. The important thing is to have some space that you can designate as your working area. This will give you the space and room you need to craft your dream.

2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too.

3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you provide services or products to clients? How will you keep all of this straight?

4) Balance action with planning. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough planning. Stated another way, this means that you confuse "being busy" with "working on important projects." The best approach is to plan your next couple of goals and then work backwards to create step by step action plans to reach them. Once you have the plan, then it's time to take the action.

5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can't buy if they don't know you're selling.

6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all your customer facing interactions. Basically, be someone people want to do business with.

7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won't work into the future as you get busier and busier. It's best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities.

These seven tips will get your home business started (and growing) in the right direction.


Saturday, May 30, 2020

Seven Simple Ideas to Help You Benefit From Your Breaks in a Healthy, Enjoyable Way

This week during a coaching session, one of my clients shared her ongoing struggle with managing "breaks" throughout the day. Whenever she felt the need to get up from her desk and stretch her legs, she found herself in the kitchen.

As a result of this habit, she is now 20 pounds heavier, very uncomfortable and extremely unhappy with herself.

Unfortunately this phenomenon is all too common among entrepreneurs who transition from the outside work world to working from home.

Home business presents challenges not normally experienced while working in the corporate or "outside" world and managing breaks is a big one.

When you work outside of the home, a break might be spent by a water cooler, in a lunchroom, or outside on a bench chatting with a co-worker.  When you do spend your break in the company lunchroom, you seldom find a fully stocked fridge and cupboards chock full of food at your disposal.  

When you work from home, your break locations aren't quite as extensive and because it's very unlikely you would spend this time sitting in a bedroom or talking to yourself in the bathroom mirror, the kitchen is the most logical destination.

How you spend your breaks at home requires a little creativity and A LOT of discipline.  By giving yourself options, setting limits, and creating healthy habits, it won't take long for you to re-direct yourself when you find yourself drifting towards the kitchen.

Here are 7 simple options to get you started:

1. Grab your remote telephone, head outside for a lawn chair and call a friend. This not only addresses the "break" issue but also combats the feelings of isolation that often affect home-based business owners. The important thing to remember here is set limits for yourself.  Institute a 15-minute break rule and enforce it, otherwise you can lose an entire afternoon. 

2. Pick up your mail.  Whether the mailbox is at the end of your driveway or just down the street, this is the perfect opportunity for you to stretch your legs and get some fresh air.

3. Play your favorite CD and listen to song that takes your mind completely off your work. Enjoy a cool class of juice or a tasty cup of tea while you immerse yourself in the music. If you're feeling a little sluggish, pop a lively tune into your boom box and kick up your heels! There's no better energy boost than a good boogie!

4. Take a walk around the block. Take your puppy with you and light two candles with one flame.  Get to know your neighbors, keep your pet healthy, and enjoy the great outdoors.

5. Meditate. There's nothing like a midday meditation to free your mind and relax the body. The benefits are immense and impact all areas of your life and business.

6. Set kitchen hours. Establish certain times throughout the day when the kitchen is off limits and stick to them.  

7. Sweep the entryway or vacuum the living room. It may not be exciting but it will give your mind the break it needs, and will save you time elsewhere so you can spend it with family and friends.  A few little cleaning breaks throughout the day really add up.

What other ideas come to mind for you?  

Your success and wellness all boil down to discipline, creative thinking, and being gentle with yourself.  Don't beat yourself up if you've created habits that are counterproductive.  Instead, seek solutions and take appropriate action.  

It's all about developing structures and processes and when you realize you have the power to design your own activities, you will create amazing results for yourself.